In general, at present, a web-design studio is understood in most cases by an office that offers a whole range of services, which also include development and even website promotion. However, it should be noted that in the narrow sense, the concept of web-design involves the design of the site, its content, possibly in combination with fullness.
Therefore, clients of a web-design studio usually become clients who already have their own website, but they need to improve its functionality or simply fix the graphic elements, increasing the attractiveness of their page. However, it should be noted that it is usually unprofitable to deal exclusively with design services, the client comes for a wider range of services, and to work in the field of web-design all the same requires the same capacity as for the creation of the site.
To start your work, you need to register as a business entity, then you can get formalized as an individual entrepreneur, because then you can solve all bureaucratic issues as soon as possible and with minimal effort and money. If there is a need to register a legal entity, then a preferred form is a limited liability company, because in this case, as in the case of individual entrepreneurship, a simplified taxation system will be available, involving a transfer in favor of the state no more than 6% of income or 15 % of operating profit as taxes. Directly design activities fall under the definition of (JECD 2) 74.1 Specialized design services, but other classifiers may be required in their work.
The actual question is the market situation. Yes, at the moment it cannot be said that the market suffers from a shortage of supply, usually the consumer has the opportunity to choose among many studios, because a significant percentage of graduates who have mastered programming and / or design are trying to engage in web design. At first glance, everything really seems very simple – it is enough to learn any of these specialties, find a team and like-minded people who will deal with other aspects of the activity, then make an advertisement about themselves and end up in an interesting business and get paid for it. But if we reject even the question of a technical plan (programming itself and all the accompanying ones), then we must not forget that design work is an exclusively creative process, and here even a good education may not be enough, because we also need artistic talent.
And also the ability to work in strict accordance with the requirements of the client, that is, to be able not only to create something new, to create, to be creative, but also vice versa – to restrain one’s talent by doing exactly what was asked. Still, only professionals in their field can do this, and it can be very difficult to find them. And everything else – programming, a specialist of the appropriate profile should be able to cope with the task of any complexity. That is why web-design services are well paid for – after all, this is not an easy process that often requires a non-trivial approach.
Hence we can conclude that if at the start there are really competent and experienced people, you can count on winning in competition even with leading companies in the local market. Otherwise, even with large investments, if you type the wrong team, you can quickly go bankrupt – here the client, after all, first of all appreciates quality, not low price. That is, despite a fairly large number of competitors, every beginner has a chance to enter the market, the main thing is to be able to properly use their strengths and weaknesses of competitors. SWOT analysis here before the start can provide answers to many questions and focus on the most pressing issues. However, it is worth noting once again – in many cases, people who will be involved in the work become the determining factor. you can quickly go bankrupt – here the client, after all, first of all values quality, not low price.
That is, despite a fairly large number of competitors, every beginner has a chance to enter the market, the main thing is to be able to properly use their strengths and weaknesses of competitors. SWOT analysis here before the start can provide answers to many questions and focus on the most pressing issues. However, it is worth noting once again – in many cases, people who will be involved in the work become the determining factor. you can quickly go bankrupt – here the client, after all, first of all values quality, not low price. That is, despite a fairly large number of competitors, every beginner has a chance to enter the market, the main thing is to be able to properly use their strengths and weaknesses of competitors.
SWOT analysis here before the start can provide answers to many questions and focus on the most pressing issues. However, it is worth noting once again – in many cases, people who will be involved in the work become the determining factor. SWOT analysis here before the start can provide answers to many questions and focus on the most pressing issues. However, it is worth noting once again – in many cases, people who will be involved in the work become the determining factor. SWOT analysis here before the start can provide answers to many questions and focus on the most pressing issues. However, it is worth noting once again – in many cases, people who will be involved in the work become the determining factor.
In this business direction, it is not always advisable to rent your office. Especially at first. Looking ahead, we note that a significant part of the staff will work remotely (freelancers), so sometimes it makes no sense to find a room, engage in hiring managers who simply monitor the situation in the office, and carry out other administrative red tape, which in no way affects the profit , and often the opposite entails additional expenses. Of course, your representation somewhere in the city center, in a business center can be very attractive for a client, add prestige, but more often than not – this is just an unnecessary addition. Of course, if you actually have a studio at home, you will have to worry about the place where the negotiations with the clients will take place in any case.
This may be a neutral territory, for example, some kind of food establishment, some offices invite their clients to their homes (but this is possible if it is not calculated to cooperate with reputable organizations) or they rent office space literally only for the duration of the negotiations. – that is, for an hour. In this case, you have to find a place that you can shoot with a certain frequency. However, it is impossible to say that the office is not needed at all; with some work formats, depending on how the workflow is organized, renting your own premises where there are permanent employees may be necessary.
This is exactly the case when the company offers a wide range of services, it is constantly loaded with work and contains a considerable staff. In this case, quite often you need to maintain your representation, although some of the people continue to work remotely. In general, it can be said so – you can try to open your own web-studio at home, but you can’t rule out the possible need to further rent a separate office space. Which is then really better to look in business districts, so that the largest possible number of consumers can come to the office in a short period of time.
The cost of renting a room depends on a large number of factors, but the location is usually the most significant. Also, if the representative office comes off, you should count on at least a face-lift and the purchase of appropriate equipment – furniture and equipment. The maintenance of the office also involves the monthly payment of utility bills, which in addition to the basic payment includes the Internet.
At the very beginning of his work, only if the team did not accidentally have a famous designer with his client base, it is worthwhile to concentrate primarily on providing services in a relatively narrow direction. That is, try to find a niche that is not too covered by competitors. This, for example, can be orientation only to small firms or the development of exclusively business cards, or work with enterprises that are engaged only in a certain area. Trying to immediately compete and select customers from major studios is not worth it.
There is also no point in starting work by offering its services in a geographically large region. That is, it is better to work with consumers of services in your city, at the very least – in the region, but not in several regions of the Russian Federation at the same time. So,
Website development. This refers to the technical execution, that is, writing code, debugging, adding functionality. This is a very important area, and it’s almost certainly worth it, the development is not offered only by design studios that are no longer rejected in the sphere of advertising and marketing.
Hosting services. Full support and content of the site, which is preceded by registration and placement on the server. Usually these are special hosting companies that provide a full service in this direction. Despite the proximity of the spheres, a lot of additional capacity is required, which is not always advisable.
SEO, SMM, SMO. The most progressive and modern solutions in the field of content of Internet portals. They allow you to “promote” the site in all possible ways – from placing search engines in the top (SEO) to finding clients in social networks (SMM) and driving traffic from social networks to the desired site (SMO). These are already marketing services, however, very demanded in the market.
IT outsourcing.It represents a whole range of services for the launch, maintenance and support of the enterprise’s information technology infrastructure. As well as hosting services, it is a rather complicated area that requires significant capacity.
Thus, the entrepreneur has a wide range of opportunities, and some of the areas can be considered as a development option, that is, for the future. This adds to the attractiveness of this business, because as soon as the manager realizes that he was able to sufficiently capture the web-design market, he will be able to expand the range of his activities. But now it is worth mentioning the most important thing – the staff. First of all, these are, of course, designers, and it is precisely those who studied directly web-design, that is, in their higher education institution, mastered a specialty implying knowledge in the field of computer technology.
And at the same time, they are aware of exactly how an attractive website should look like and how to make it so. Although close, but still a separate position – a programmer, and they can also be divided into several categories; There is no need to clarify people in this, but for dilettantes it should be noted – there are those who write the code, there are those who are engaged in content, there are those who add third-party development to their site.
That is, one programmer is clearly unable to cope, especially if the company wants to engage in more and full development of sites. Designer and programmer – conditionally two main staff units. If, of course, you are very lucky, then you can find a programmer-artist who will become involved in everything at once, but … how much will one person have time to do? Designer and programmer – conditionally two main staff units. If, of course, you are very lucky, then you can find a programmer-artist who will become involved in everything at once, but … how much will one person have time to do? Designer and programmer – conditionally two main staff units. If, of course, you are very lucky, then you can find a programmer-artist who will become involved in everything at once, but … how much will one person have time to do?
Next, you need people who are engaged in marketing, or more simply, in promoting their services and finding customers. Sometimes you need a whole group of people who will look for customers, hold meetings with them, engage in presentations. In other words, these are sales managers. But a large part will almost certainly be occupied by freelancers – these are people who do work only as they arrive, work remotely and get paid only after the work done. Freelancers may be required to create some separate design elements, to develop some parts of the code, for copywriting / rewriting. It’s usually easy to find them, they are given a relatively simple task, but cooperation with them allows them to significantly reduce their staff costs,
Some companies even work in such a way that they outsource a significant part of their work, that is, for example, the web-design studio itself deals exclusively with the development of the graphic part, but at the same time it offers customers programming solutions, transferring them to contractors. This all also leads to the fact that it is possible to achieve substantial savings. Outsourcing is also worth referring to business processes that do not relate to the organization’s profit, for example, bookkeeping.
Designer services in most cases involve the creation of a unique project that compares favorably with the customer’s competitors. However, it must be said that a considerable percentage of consumers come to a web-design studio with a ready task, where all the requirements are clearly stated, and the content that is required to be posted on the portal is often also transmitted. That is, the designer put in the frame, sometimes quite serious. But there are customers who themselves do not know what they want.
They can offer ready-made solutions that have been developed by designers independently and represent a “universal product”, characterized by simplicity in a good understanding of the word. But if the client does not have his own task, and he wants to get something unique, the designer should be able to find out exactly in negotiations with the customer what he needs and develop a task with him. Thus, a good studio initially has a package of its proposals, is ready to work on precise instructions and is open to individual work with the client. It is then that you can talk about the success of your business. As for the technology of creating the site, the client is usually not important, his request is to be “beautiful”, “not slow down”, “convenient”, “functional” etc.
The customer is interested only in the final result, and not in the process of creating or optimizing / refining his website. His request is to make it “beautiful”, “not slow down”, “convenient”, “functional”, etc. The customer is interested only in the final result, and not in the process of creating or optimizing / refining his website. His request is to make it “beautiful”, “not slow down”, “convenient”, “functional”, etc. The customer is interested only in the final result, and not in the process of creating or optimizing / refining his website.
To promote your services, you can and should use all available tools. This includes just posting information about yourself on thematic portals on the Internet, maintaining your pages on social networks and all that similar techniques. However, advertisements in local media, which can lead more than half of clients, can also have amazingly high efficiency. But still the main task in promoting your studio is to build your customer base and earn a good reputation. Then “word of mouth” will do all the difficult work, and the studio will have a lot of customers, who will be satisfied by past customers.
