Digital Marketing is term used for the targeted , measurable , and interactive marketing of products or services using digital technologies to reach the viewers , turn them into customers , and retain them.A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media.
Communication is bidirectional. The customer also can ask queries or make suggestions about the business products and services.The content is available for general public. It is then made to reach the specific audience by employing search engine techniques.It is easier to measure the effectiveness of a campaign through analytics.It is best for reaching global audience.
Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.Digital marketing is on the rise and includes search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.Digital marketing poses special challenges for its purveyors. Digital channels are proliferating rapidly, and digital marketers have to keep up with how these channels work, how they’re used by receivers and how to use these channels to effectively market things. In addition, it’s becoming more difficult to capture receivers’ attention, because receivers are increasingly inundated with competing ads.
Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.The challenge of capturing and using data effectively highlights that digital marketing requires a new approach to marketing based on a new understanding of consumer behavior. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.
The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines. However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTPsites.
In the 1980s.the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as data base marketing, rather than limited list broker This kind of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller.
However, the manual process was not so efficient. With the debut of server/client architecture and the popularity of personal computers, the customer relationship marketing applications became a significant part of marketing technology. Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born.Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. In the 1990s, the term Digital Marketing was first coined,.