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Introduction to Content Marketing

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing is used by leading brands

Annual reseraches shows that the vast majority of marketers are using Content Marketing . In fact, it is used by many prominent organizations in the world, including P&G , microsoft, cisco systems, and john Deere. It is developed and executed by small business and one person shops around the globe .

Content marketing is good for your bottom line — and your customers

There are three must reasons and benefits for enterprises that use content marketing :

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

    Content is the present – and future – of marketing

    When the word ‘ relevant’ and ‘valuable ‘ removes from the definition of content marketing it shows the difference between content marketing and the other informational garbage you get from companies trying to sell you.Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable.That’s what makes content marketing so intriguing in today’s environment.

    Marketing is impossible without great content

    content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

  • Social Media Marketing :  Content marketing strategy comes before your social media strategy.
  • SEO : Search engines reward businesses that publish quality, consistent content.
  • PR : Successful PR strategies address issues readers care about, not their business.
  • PPC :  For PPC to work, you need great content behind it.
  • Inbound Marketing : Content is key to driving inbound traffic and leads.
  • Content Strategy : Content strategy is part of most content marketing strategies.                                                                                                                                                                                                                                          For effective content marketing it is essential to have a document content marketing startegy .

    More about Content Marketing

    If you are new to content marketing check out “getting started guide”where you’ll learn the definition of content marketing, as well as basic steps for putting a content marketing plan in place.                                                                                                                                                                                                                            If you need a Content Strategy read the CMI ” Content Marketing Framework”which outlines the essential building blocks for a successful content marketing program.                                                                                                                                                                                                                                                                          If you are looking for some content marketing examples download ultimate e-book                                                                                                                                                                                                                                  If you are in making leadership  Subscribe to free magazine”chief content officer” to stay on top of the latest industry trends.                                                                                                                                                                                                                                                                                                                                                   If you need advice specific to organization contact consulting group led by strategist Robert Rose, to find out how they can help you meet your content marketing challenges.

Content Marketing is all about information

It is the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives.

This may be in the form of a change in personal behavior or, as most marketers hope, it could be in the form of a purchase decision.It’s not about forcing a sales pitch at people, but helping them move towards the best course of action .

Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

The purpose of Content Marketing : is to  to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

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